Emma Thavrak's CV
ETdesign.co
Background:
Hello! I'm Emma, a Sydney-based UI/Product designer with over 10 years of experience in Digital, Graphic, Web, UX/UI and Product design as well as animation and photography. Let's connect on LinkedIn!
Senior UI/Product Designer at TAFE NSW:
Date: Jun 2023 - present
• Lead UI design process for the enrolment experience, ensuring consistency and excellence in visual design across all platforms
• Work across the entire lifecycle and end-to-end flows of the design process at TAFE NSW, from research, developing prototypes and testing to completed production-ready UX and UI designs
• Translate user-centred design principles and wireframes into high-fidelity, pixel-perfect UI designs
• Communicate and present design concepts and rationale to stakeholders, incorporating feedback to refine designs effectively
• Produce sketches, flowcharts, and journey maps that can visualise these opportunities independently on small and less complex projects
• Build interactive and rapid prototypes to illustrate design concepts and functionality for developers and other stakeholders to test solutions
• Conducted regular design audits and refinements to ensure the design system's relevance and effectiveness
• Maintain a robust library of UI components, patterns, and guidelines, streamlining the design and development process
• Worked closely with the development team to ensure pixel-perfect implementation of designs and resolve any design-related issues
• Actively use collaboration tools, including Figma and Miro, to engage diverse audiences in solving problems and improving service
• Apply creative-thinking techniques to generate new ideas and options to address issues and improve the user experience
• Collaborate with customers and stakeholders to co-design potential solutions independently on small and less complex projects in order to prototype and test designs
• Advocated for design thinking and user-centric design principles within the organization, leading workshops and training sessions
• Stay up-to-date with industry trends, emerging technologies, and design best practices to enhance design capabilities continually
Digital Designer at WooliesX:
Date: Dec 2020 - Jun 2023
• Participate fully within one of the eCom B2C squads, contributing to creating a respected and valued service to deliver highly customer-focused outcomes, and demonstrate a commitment to excellence and continuous improvement
• Design and build responsive landing pages and suite asset creation for a number of marketing campaigns
• Create compelling artwork for website properties that are engaging and on-brand whilst ensuring all projects are created to WCAG 2.0 AA web standards
• Create asset suites for multiple ongoing and future campaigns
• Collaborate with internal stakeholders to ensure campaign support but also add value in the process to identify opportunities to optimise through design and content management for the Woolworths website
• Informing best practice placement of design and assets on-site to remove friction in the customer journey
• Support the development of and execute the content strategy by taking a data-driven approach to creative evelopment including ensuring the right measurement tools and methods are in place to determine success and improvement opportunities
• Work with Figma, Sketch, Invision, Adobe Creative Cloud, Adobe Experience Manager (AEM) and Microsoft Azure Storage Explorer
• Publish content across Site Management, AEM and Target
• Lead and foster an environment of collaboration and inspiration
• Work under pressure, within required deadlines and in an Agile environment
Motion & Visual Designer at Mathspace.co:
Date: Sep 2017 - Jul 2019
• Research and interview users on the user experience to improve usability
• Create design patterns and design language system in an agile environment
• Build a UI library for the product which includes icon systems, motion graphics/animations, style guides and specs for a consistent experience
• Lead design projects by guiding freelancers and external designers to produce consistent quality results that adhere to the brand
• Effectively communicating with stakeholders and project owners to create promotional assets for marketing and sales team
• Create sitemap, wireframing, and end product of the website and landing pages for developers
• Prepare sketches, diagrams, illustrations and other layouts to communicate design concepts
Freelance Web Designer at ETDesign.co:
Date: 2015 - present
• Collaborated with diverse clients from various industries to understand their unique web design needs and objectives, then create and implement custom website designs, logos, and branding elements
• Designed and developed custom, responsive websites tailored to the specific requirements and branding of each client
• Created wireframes, prototypes, and mockups to illustrate design concepts and gather client feedback
• Utilised HTML, CSS, and JavaScript to build websites, ensuring cross-browser compatibility and mobile responsiveness
• Conducted thorough testing to guarantee optimal performance, speed, and user experience
• Managed client relationships, including project timelines, deliverables, and budget negotiations
• Continuously improved design skills and kept up-to-date with industry trends to offer innovative and cutting-edge solutions
• Collaborated with clients to understand their target audience and business goals, translating these insights into design solutions
• Produced high-quality graphic assets, including icons, illustrations, and banners
• Implemented and customized content management systems (e.g., WordPress, Squarespace, Wix, Weblow, Shopify etc.,) to provide clients with user-friendly website maintenance
• Provided ongoing support and maintenance for websites, ensuring they remained up-to-date and secure
• Conducted training sessions for clients to empower them to manage and update their websites independently
Senior Graphic Designer at AD'Communications:
Date: 2015 - 2017
• Effectively communicating with General Manager and Art Director on daily briefings and planning weekly tasks
• Prepare sketches, diagrams, illustrations, mood board, layouts, presentation and mockup for the clients’ brands and ad campaigns
• Work closely with Art Director and marketers to create collateral and other marketing materials for the clients’ brand
• Produce creative contents for the brands of the clients
• Check the quality of prints materials from production companies
• Prepare storyboard, script, and shot list for ad campaigns
• Arrange and assist photo and video shooting for ad campaigns
• Formulate design concepts for the brand to be communicated
Graphic Designer at Roserb.com:
Date: 2015
• Respond to customers on their official Facebook page as part of the responsibility of customer service
• Create daily content for social media and blog management
• Responsible for product photography and studio management
• Design marketing contents for monthly promotions and events
Graphic Designer at LittleBIG Films:
Date: 2012 - 2015
• Prepare concept sketches and moodboards for different projects
• Create illustrations and video editing
• Create animations and motion graphics for post production
• Assist the Creative Director in translating scripts and shot lists
• Assist the Creative Director in set preparation